Lead Consulting’s team of experienced marketing experts and data engineers, combined with Machine Learning and AI solutions, helps businesses transform customer data into valuable insights, thereby building effective business/marketing strategies.
What services do we provide?
- Customer Data Analysis Planning Consultation:
+ Identifying customer analysis objectives according to business specifics
+ Assessing the current data status
+ Building a customer data analysis plan that includes: key metrics, segmentation, analysis models, and methods for data collection and integration
- Descriptive and Exploratory Customer Data Analysis:
+ Connecting and analyzing data from various sources such as CRM, POS, ERP, Apps, marketing platforms…
+ Creating centralized reports to fully capture customer profiles, including demographics, consumption behavior, transactions, and laying the foundation for in-depth analysis
- Automated Dashboard Setup:
+ Building and operating dashboards with real-time updated data, ensuring the best experience for analysis and decision-making at any time
- Customer Segmentation:
+ Applying clustering models and algorithms to identify optimal customer segments for targeted marketing activities
- Predictive Analytics:
+ Using Machine Learning and AI to analyze and predict future customer behaviors and consumption levels such as purchases, churn, types of products/services consumed… helping businesses optimize customer experience, reduce churn rates, or increase customer lifetime value.
HOW DO OUR SOLUTIONS HELP BUSINESSES
- Reduce time and resources spent on data processing and manual, repetitive reporting
- Own a quality analytics system that provides deep and multi-dimensional customer insights
- Make quick and effective data-driven decisions:
+ Develop products/services
+ Brainstorm and plan business/promotion programs, marketing strategies, and customer care policies
+ Target advertising
- Support enhancing customer experience and maximizing customer lifetime value
