Business Analytics
Customer Intelligence
We meticulously analyze your pool of customer data, delving into their profiles, needs, preferences, transactions, and engagements… This thorough exploration allows us to craft target customer groups with valuable insights that cater to your demands for segmentation, product development, content creation, ad targeting, and sales funnel optimization…
Product Performance
We conduct a comprehensive analysis of your sales and revenue data, as well as profit and loss metrics categorized by product, region, distributor, and more. Additionally, we consider industry trends and competition to discern areas that merit further examination and improvement. Our deep dive aims to identify new opportunities and facilitate accurate forecasting for your business.
In fact, there’s nothing in the data world that we can’t do.
- Beyond the realms of sales and marketing, we are equipped to elevate the performance of your manufacturing, supply chain, and operations through five levels of data analytics: descriptive analytics, diagnostic analytics, predictive analysis, prescriptive analytics, and cognitive analytics. Tailoring our services to address your specific challenges, we offer solutions that extract meaningful insights from your existing data, thereby guiding strategic business decisions and shaping the direction of your organization.
- We recommend crafting a comprehensive data strategy following a thorough assessment of your performance, available resources, business goals.
- We boast a team of world-class data scientists ready to support you in navigating the intricacies of statistics, modeling, algorithms, and more.
Descriptive Analytics
Diagnostic Analytics
Explains the root cause behind the outcome of descriptive analytics which helps to troubleshoot issues
Predictive Analytics
Utilizes statistical modeling and machine learning to provide recommendation and data about what might happen in the future
Prescriptive Analytics
Advises business on possible outcomes and what can they do or act to solve certain business problem
Cognitive Analytics
Leverages AI solutions & Deep learning to apply human sense to perform certain task with precision automatically
Define The Question
To define business need, what is the scope, what shall be assessed or predicted.
Data Collection
To collect relevant and available data in the context to answer below questions.
Data Preparation
To perform data cleaning, data connecting, and quality control.
Analytics
To analyze data to find patterns, relationships and trends.
Visualization
To communicate the results.
Recommendation
To make recommendations based on result of data analytics
We develop advanced analytics and custom dashboards, assisting you in understanding customer behavior and enhancing marketing ROI in a faster, deeper, and more reliable way.
EnsightBOARD
EnsightBOARD is a data integration and automation solution that empowers businesses to control and analyze their marketing data with high accuracy and efficiency. By streamlining data processing and automating reports, it provides valuable insights to optimize marketing strategies.
DATAPAL - Unified platform for marketing data
- Name Builder for automated ad naming.
- Custom Grouping for flexible segmentation of analysis subjects
- Conversion Mapping for seamless conversion tracking.
Custom Modeling
- Marketing projection and forecasting models
- Fully customized models that take into consideration both media and non-media data like: Google trend, Geo targeting pointer, census, weather...
EnsightBOARD – Key Features
- Automated Data Integration: connects to approximately 500 marketing, analytics, and CRM platforms, such as Facebook, Google, TikTok, GA4, HubSpot, Salesforce, etc.,
- Centralized Data Management: data is cleaned and processed automatically within a single, centralized database, ensuring availability and reliability.
- DATAPAL: unified Platform for marketing data with three powerful tools enables data standardization and in-depth analysis across all dimensions.
- Intuitive Dashboard: a visually customized dashboard with daily data updates and integrated features for quick insight discovery with just a few clicks. Features include multi-faceted filtering, average value calculation, forecasting, impact factor identification, alerts, and more.
People Analytics
“Great Vision Without Great People Is Irrelevant” – Jim Collins
HR STRATEGIC CONSULTING
Utilize People Analytics to assess your HR Management current situation vs overall Company’s People & Culture agenda
EMPLOYEE ENGAGEMENT
Employee Engagement Survey customization and design to assess relevant and strategic pillars affecting the overall performance of the business
PERFORMANCE MANAGEMENT
Consult business to cultivate a high-performance environment where everyone is aligned and contributes towards the achievement of corporate’s goals
TALENT MANAGEMENT
Assess & consult business on how to translate a Talent Management Framework into reality and help business to retain and groom future succession